Our Mission

Mumsurvey is an independent market research panel specialising in providing the views of pregnant women and women with young children.

Our mission is to help companies make their decisions based on the views of the most important person — you, the consumer!

What We Do

We help companies by providing the views of pregnant women and new mums on a wide range of topics. Our surveys ensure that companies can give mums the products and services they really want and need.

We do not sell, endorse, or market any baby products or services, so we can offer a totally independent viewpoint and ensure that companies hear the real views of pregnant women and new mums.

Types of Surveys

• Advertising test - testing how well a particular piece of advertising works.
• Brand Health - testing what mums think of a particular brand and its competitors.
• Concept or design test - evaluating what mums think of a new product or a new design for an existing product.
• PR Research - Sometimes companies want to know what mums think about a recent news issue in the mother and baby market.
• Sampling Effectiveness - testing whether a free sample of a product might influence you to buy the product in the future.

We represent the views of pregnant women and new mums in an impartial and independent way.

Our Commitment

Our commitment is to provide the highest quality market research opinion of pregnant women and women with young children.

We abide by the rules of the Market Research Society and ESOMAR. We subscribe to the Data Protection Act and comply with the rules within this.

Who We Are

Mumsurvey is a research panel wholly owned by Mum’sViews Ltd. This is a company registered in England and Wales, company number 05753283, based in Derbyshire, England.

Registered Address: Holt Court 16 Warwick Row, 2nd Floor, Coventry, United Kingdom, CV1 1EJ